Knowing how the media operates, what it requires and how its practitioners go about their business can deliver leveage, increases sales and improve credibility.

Our Media Training sessions includes modules on:

  • What is PR – a brief history
  • The role of the press, the journlaist and the editor
  • How PR works and why it fails?
  • Benefits of PR
  • Differences between PR, marketing and advertising
  • Social media content: marketing, advertising or news?
  • Understanding what journalists want and how they like it
  • Sourcing news stories, hooks and angles
  • Press release do’s and don’t
  • How to write a press release that’s used?
  • How to build and manage media lists?
  • Developing media relationships
  • Press release follow-ups
  • PR campaign planning and stratgey
  • Crisis Training
Media Training

Contact Us

To find out about our full range of media training services, call us now on +44 (0) 208 758 8703

or use our Enquiry Form