THouGHT LEADERSHIP
narrative storytelling / media relations / press briefings / videocasts / podcasts / placed articles / industry awards / conference speaking / junkets and tours
We specialise in creating narrative content that raises profiles and establishes your company and executives as the go-to expert in their field.
In fact, we were delivering thought leadership campaigns long before “thought leadership” was the buzzword of the day. We specialise in creating narrative content that raises profiles and establishes your company and executives as the go-to expert in your field. In fact, we were delivering thought leadership campaigns long before “thought leadership” was the buzzword of the day. Issue-based thought leadership is different from traditional content marketing in that it is more like the “OpEd” of a broadsheet newspaper, offering opinion, subjectivity and insight. This, together with more traditional content really leverages your company’s standing amongst stakeholders, investors and the general public at large.
Our Thought LEadership EXpertise includes:
- Internal and external thought leadership
- Content creation
- Narrative story telling
- Media relations optimisation
- Media interviews / press briefings
- Press conference management
- Conference and webinar speaking opportunities
- Award wins / nominations
- Videocasts and podcasts
- Case Studies / White Papers
