ACHIEVEMENTS
Here you will find examples of some of our campaign successes and a few of the many industry awards we have achieved for our clients
We were pivotal in establishing Clean Shipping Alliance (CSA) 2020’s – a lobby group comprising 40 shipowners – position in the global maritime industry.
Working with its secretariat, Seaborne Communications helped turn the tide of industry opinion on the operation, use and environmental efficiencies of marine exhaust gas cleaning systems.
We set up 1-2-1 media interviews and lunch meetings between the editors of Tradewinds, Lloyd’s List and trade and technical editors and the SVPs and CEOs of key shipowners, including Oldendorff Carriers, Carnival Cruises, Star Bulk, and Genco Shipping & Trading.
We organised and managed a well-attended media tour of a member’s (DFDS) scrubber-operating ships and the Port
of Antwerp, and ran CSA 2020 conferences in London and Singapore.
We crafted position statements and thought leadership-based content and secured speaking slots for CSA 2020 members at key industry conference in UK and overseas.
We set up and managed CSA 2020’s social media, managed its website and designed and produced corporate materials, including banner stands, brochures and letterheads.
Our Work resulted in:
- >900 SEPARATE PIECES OF COVERAGE
- 9.51 MILLION ONLINE VIEWS
- 30K SOCIAL SHARES
- INDUSTRY AWARD
- ILEVERAGES INDUSTRY ACCEPTANCE OF MARINE EGCC WITH HFO
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Thordon Bearings is the leading manufacturer of polymer-based water-lubricated and grease-free bearings for industrial applications. Its COMPAC propeller shaft bearing does not use oil-based lubricants and prevents operational oil leaking from ships.
This form of pollution is currently not regulated. Seaborne Communications has been working on Thordon Bearings behalf for 5 years promoting the use of water lubricated and grease free bearings systems in a number of industries, including maritime, defence and land based power.
We have been representing Thordon Bearings, the leading manufacturer of polymer-based water-lubricated and grease-free bearings for industrial applications, for almost a decade.
In that time, we have secured the company seven industry awards; helped increase sales interest in the use of water lubricated bearings; raised important environmental issues about mineral and synthetic oil pollution; crafted White Papers and Case Studies; lobbied for changes to environmental regulations to include oil pollution from ship-to-sea interfaces; and organised and managed undreds of media briefings and distributed hundreds of press statements.
In particular, we:
- Conceptualised and published a number of White Papers and Case Studies on environmental pollution
- Organised and managed numerous press conferences and 1-2-1 media interviews
- Secured speaking opportunities at leading industry conferences and events
- Created and distributed a significant number of press releases and placed a number of in depth feature articles in the trade press
- Supported in-house teams with other copy writing requirements
- Supplied data and information relating to markets and established media databases in new markets relevant to Thordon business
Our Work resulted in:
- >2000 SEPARATE PIECES OF COVERAGE
- 9 MILLION ESTIMATED VIEWS
- 18K SOCIAL SHARES
- 7 INDUSTRY AWARDS
- INCREASED AWARENESS OF OPERATIONAL OIL POLLUTION
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Survitec Group is the leading supplier of safety and survival equipment to the global maritime, offshore, defence and leisure marine industries, with a history spanning more than 160 years.
Its diverse portfolio of products encompasses lifeboats, life rafts, lifejackets, fire safety systems, medical equipment, immersion suits and PPE, amongst many other items of critical equipment. Over the course of the last several years, we have helped raise a number of issues relating to the safety of passengers and crew.
In particular, we:
- Secured several award nominations and wins
- Organised, managed and overseen hundreds of media interviews and 1-2-1s
- Secured speaking opportunities at leading industry events
- Delivered media buying plans and negotiated favourable rates
- Maintained media momentum and engagement with flow of information
- Prepared media and editorial strategies and provided analysis of a competitor’s media position
- Supplied data and information relating to markets and established media databases in new markets relevant to Survitec business
Our Work resulted in:
- >3000 SEPARATE PIECE OF COVERAGE
- 18 MILLION ESTIMATED VIEWS
- 52K SOCIAL SHARES
- 4 INDUSTRY AWARDS
- INCREASED THOUGHT LEADERSHIP ON MARITIME SAFETY
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