SEABORNE BLOGS & ARTICLES
Take a look at our blog articles below.
Improving the call to sales ratio
Even in these tumultuous times there are still opportunities for companies to increase global sales interest by optimising their media position.
Marketing advice post-outbreak
What should companies be doing to market themselves in a post-coronavirus environment, where traditional marketing avenues are closed?
Six simple steps for increasing media coverage
Many SMEs, particularly equipment and service providers, are really missing a PR trick or two, simply because they don’t keep their websites updated or know how to present their stories in a way that whets the journalist’s appetite.
Accuracy, Authenticity and Interest
Ivy Ledbetter Lee should really be up there with the likes of Claude Chappe, Alexander Graham Bell, Shiva Ayyadurai, Mark Zuckerberg and other visionaries that have changed the way in which we communicate. But he’s largely forgotten, despite his invention being in frequent use to this day by millions the world over.
Public Image Limited
The story about the shipping industry suffering an image problem is as perennial as the bindweed in my garden.