MEDIA TRAINING

Our Media Training sessions includes modules on:

• What is PR - a brief history
• The role of the press, the journlaist and the editor
• How PR works and why it fails?
• Benefits of PR
• Differences between PR, marketing and advertising
• Social media content: marketing, advertising or news?
• Understanding what journalists want and how they like it
• Sourcing news stories, hooks and angles
• Press release do's and don't
• How to write a press release that's used?
• How to build and manage media lists?
• Developing media relationships
• Press release follow-ups
• PR campaign planning and stratgey
• Crisis Training